Content Marketing is a general term for content creation and distribution that covers an array of platforms – from websites to online groups and discussions, social media accounts, pages and feeds, and E-mail or SMS.
Keeping a target audience engaged with interesting, timely and relevant content potentially converts them into profitable clients. But it doesn’t end there. When clients purchase a product or avail of a service, they have to experience for themselves how the product or service effectively addresses their needs and concerns, and more importantly, how consistent it is with the way it’s been marketed.
Therefore, keeping content factual, accurate and up-to-date results in more loyal clients and at the end of the day, more referrals and repeat-business.